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Like all months, July is filled with real and faux holidays. In between the actual holidays of Independence Day in the U.S. and Bastille Day in France, the likes of marketing-driven celebrations like Amazon Prime Day, National Corn Fritter Day, National Cheesecake Day and others pepper the calendar (for the record, pepper gets an entire...
Which cliche shall we start with about the gym? If you're Planet Fitness, you continue the narrative of people who might think they're better than you. In a new spot from Hill Holliday, we are introduced to a gym-goer with an ample amount of confidence and hubris. "Planet Fitness. Isn't that the gym where they,...
Blue Apron, the boxed meal delivery company, recently announced their "Blue Apron Unboxed" initiative, celebrating home cooking with a series of pop-ups that launched at the end of May in New York City. Now, the brand is hitting the road with a three-city tour that begins tomorrow (July 14) in Los Angeles and continues the...
The way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active role in all aspects of the shopping journey. And this is the case for both traditional brick and mortar and ecommerce. With these changes, brands have had to...
Tennis icon Roger Federer holds countless records. His latest one is vinyl. To help tout the Swiss star's Pro Staff RF 97 Autograph racket, Wilson teamed up with production house Farm League and music producer Money Mark (who's worked with the Beastie Boys), to create an original audio track. Roger doesn't sing. But he does...
It started out innocently enough, as such things often do. Build-A-Bear Workshop declared Thursday "Pay Your Age Day," meaning customers could come in and build a bear at its workshops across the U.S., Canada and the U.K. for the price of their age. A standard Build-A-Bear creation can carry a price tag of $50, even...
Parents are constantly torn between two contradictory principles--standing firm and picking your battles. And for those with picky eaters, dinner time is often when these maxims come to a head. But what if you could have it both ways? What if you could bribe your kids to eat their meals while still feeling like you're...
These days, it seems like most studios are going in and out of business as quickly as NYC restaurants. It's no secret that work is slow as brands begin to tighten spending by taking work in-house or exploring other strategies. While most production studios are struggling, animation-focused studios are doubling revenue quarter to quarter. So,...
They say print is dead. They gave their eulogies and laid it to rest. But I wouldn't say my goodbyes so soon. Consider vinyl. Records were supposed to die at least three deaths: at the hands of the 8-track, the cassette tape and the looming CD. By the rise of MP3s, they should've been as...
Showtime has two politicians to thank for spearheading what has become a huge marketing campaign for its new satirical show Who Is America? The series, hosted by Sacha Baron Cohen, will apparently explore "diverse individuals" in America. But it appears the series will feature the comedian interviewing politicians, at least Sarah Palin and Roy Moore,...