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Research indicates that spending on material items may not necessarily make people happy. It's all about the experience and the associated fond recollections. Armed with a new agency--72andSunny--StubHub launched "Be There"on that very concept. "Happiness is driven more by experiences than buying things," Olivier Ropars, chief marketing officer of StubHub, told Adweek. TV spots star...
In a twist that wouldn't be out of place on the soapy drama, UnReal--which just three summers ago established itself as Lifetime's new signature series after a splashy, critically acclaimed debut--is instead going to finish its run on another network. Hulu announced today that it has picked up the fourth--and what it says will be...
Dozens of movies and TV shows will be looking to make a splash with fans during this year's San Diego Comic-Con, which kicks off on Thursday. But only one of them is teaming up with Shake Shack in order to make a play for their appetite as well as their attention. Fox is celebrating the...
Video is one of the most potent forms of online outreach. So, it's not surprising that even text- and photo-heavy sites like Airbnb are capitalizing on it. As online video evolves and matures, new and compelling business uses are being discovered all the time. Those use cases are important to explore because the audience for...
text Is $119 Amazon’s Achilles’ Heel?
Mon, 16 Jul 2018 11:00:20 +0000
In Greek mythology, Thetis, mother of the warrior Achilles, submerged her infant son in the River Styx to make him immortal, but she held him by the heel and thus Achilles' heel was his only weakness. And, in a similar fashion, some retailers are targeting what they likely perceive (or hope) to be Amazon's heel,...
Surprise, surprise--another ecommerce industry report with more signs of just how much Amazon is setting trends. The Future Shopper Report from Salmon, a Wunderman Commerce company, surveyed 3,516 U.S. and U.K. consumers who bought something online in the past month to see how they felt about Amazon, digital retail innovations and voice commerce. The report...
Like all months, July is filled with real and faux holidays. In between the actual holidays of Independence Day in the U.S. and Bastille Day in France, the likes of marketing-driven celebrations like Amazon Prime Day, National Corn Fritter Day, National Cheesecake Day and others pepper the calendar (for the record, pepper gets an entire...
Which cliche shall we start with about the gym? If you're Planet Fitness, you continue the narrative of people who might think they're better than you. In a new spot from Hill Holliday, we are introduced to a gym-goer with an ample amount of confidence and hubris. "Planet Fitness. Isn't that the gym where they,...
Blue Apron, the boxed meal delivery company, recently announced their "Blue Apron Unboxed" initiative, celebrating home cooking with a series of pop-ups that launched at the end of May in New York City. Now, the brand is hitting the road with a three-city tour that begins tomorrow (July 14) in Los Angeles and continues the...
The way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active role in all aspects of the shopping journey. And this is the case for both traditional brick and mortar and ecommerce. With these changes, brands have had to...