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With National Voter Registration Day fast approaching Tuesday, Facebook outlined the steps it is taking before, on and after Election Day to ensure that people in the U.S. are part of the process. Prior to Nov. 6, Election Day, the social network is teaming up with TurboVote on an initiative to help people register to...
Rival wedding registries have called a truce in their battle for millennials: Home d?cor retailer Crate & Barrel and wedding company Zola announced a partnership in which Zola users will be able to register for more than 3,500 Crate & Barrel products starting Oct. 1. Zola offers what it calls "an all-in-one registry for the...
Although the world is becoming more digital by the day, experiential marketing is gaining newfound momentum. While consumers are used to gathering information and making connections via electronic means, nothing can quite take the place of face-to-face contact. In fact, Freeman chief marketing officer Chris Cavanaugh says that marketers believe brand experiences build loyalty: "We...
Passenger railroad service Amtrak selected a WPP team led by Y&R as its new marketing communications partner. It's unclear at this time whether incumbent FCB New York, which was named agency of record for Amtrak in October of 2012 and launched a "Break the Travel Quo" campaign for the brand last year, participated in the...
It seems like every week a new whitepaper announces a revolutionary blockchain technology that will eliminate fraud and the 50 percent ad-tech tax, ushering in a new age of transparency, performance and profit. At its core, distributed ledger technology (DLT) really does have the power to transform an industry and unlock massive value for advertisers...
In the social media galaxy, gravity doesn't exist. At least for social media managers at the whims of algorithm changes, what's up one day is down the next. And forget about entropy, where a social post loses its legs moments after running. But what if we told you that there was an organization with more...
Some brands are still wary of incorporating AI into their customer engagement strategy. They would argue that they're technology skeptics--I would argue that they're technology ignorant. If you haven't already started implementing AI into your customer engagement touchpoints, you're losing on all fronts. From cohesive brand messaging to higher employee satisfaction, AI is the tool...
The American Association of Advertising Agencies (4A's) Advertiser Protection Bureau (APB) introduced two new Advertising Assurance resources today, the Brand Safety Floor and the Brand Suitability Framework. "The best thing for the industry is transparency" and moving away from "fragmented standards," UM global brand safety officer Joshua Lowcock told Adweek. He added that the new...
Instagram launched the ability for users to share GIFs in Instagram Direct messages. Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On your Instagram home feed, tap the paper airplane symbol in the top-right corner of the screen to go to your...
While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her sold-out show next month, Sanni, one of Finland's favorite artists, and her label Warner Music Finland decided to insert her into Finland's...